There are many musicians who have been known to support and promote up-and-coming artists. Some examples include Kanye West who has been known to help new artists gain exposure by featuring them on his own projects.
He has also launched his own record label, G.O.O.D. Music, to support and promote up-and-coming talent. Drake is also known for his ability to discover and promote new talent, having helped launch the careers of artists such as The Weeknd, PartyNextDoor, and more recently, Smiley.
Olamide has propelled Lil Kesh, Fireboy DML, and Asake among others to where they are now.
D-Black and his Black Avenue Music has also massively impacted alot with DJ Breezy, Wisa Gried, Sefa and many more.
Sarkodie signed Akwaboah Jnr for his Mary album among other works and Strongman for a period of two (2) years.
How easy is it to build your own musical career and build others too?
It’s difficult to speculate which musicians are not giving up-and-coming artists a chance in their music videos or sharing stage with them though the young ones are featured on such projects.
However, it is important to note that the music industry can be very competitive and many established artists may be more focused on promoting their own brand rather than giving opportunities to new talent.
That being said, there has been some criticizing in the past about certain artists not featuring diverse or lesser-known performers in their music videos. A recent example of such incident is Sarkodie and Ink Boy.
Sarkodie released his ‘One Million Cedis’ music video without Inkboy who was featured on the song.
Many up-and-coming musicians are collaborating with established artists in order to gain exposure and credibility. This can take the form of featured verses, joint tours, or even joint albums.
Surprisingly to Inkboy who apparently didn’t even have an idea of when the video was shot or when it was going to be released took to Twitter to express his ordeal with Sarkodie. Some die-hard fans of Sarkodie have sided with Inkboy whiles others are doing otherwise.
Sarkodie who is touring in the US and UK keeps coming under attack for these kinds of problems with some young talented artists and some media houses unless he’s about to release his project.
Until Sarkodie chooses to address the issue with Inkboy or allow it to die out, can one say Sarkodie’s camp has a communication problem?
It’s important for the music industry to continue striving for inclusivity and diversity in all aspects, including music videos, and for established artists to use their platform to help promote new talent and voices.
Budding musicians, adopt leveraging social media to promote your music, connect with fans, build your brand, understand the importance of engaging with your audience and build a strong online presence. There is a place for you.
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